French lingerie brand Maison Lejaby has opened its first standalone store in its hometown of Lyon.
Located in the heart of the Presqu’île district, the new 700ft2 boutique aims to bring to life the art of tailoring in a modern and luxurious shopping space.
Opened on December 11, the store reflects a chic workshop, highlighting the brand’s heritage, expertise and skilled craftsmanship.
Jean d’Arthuys, president of Maison Lejaby said: “Maison Lejaby is entering a new phase. As it opens its first ever own-brand store in Lyon, Maison Lejaby is consolidating its regional roots, and offering its customers the ever-improving quality they expect from a brand with a reputation for creativity and the most exacting standards.”
The Lyon store will offer a made-to-measure service for customers looking for customised or bespoke pieces.
Maison Lejaby plans to open a second store in Paris next year.