Maison Lejaby has breathed new life into its beachwear range for SS18 with the appointment of a new creative director.
Valerie Delafosse has joined the company from Eres, where she was artistic director of lingerie, swimwear and beachwear for seven years.
She was one of the founding directors of Princesse Tam Tam brand before becoming an officer at Dior, Cacharel, Gap Body and Chloé, working in the lingerie department.
Delafosse has created a new beachwear range for Maison Lejaby that is designed to sculpt the body.
Her aim is to show that, beyond Maison Lejaby’s recognised technical expertise, the brand can produce beachwear with the same daring creativity that is used to re-energise its corsetry activities.
This translates into a elegant and glamorous collection featuring structured and sensual lines, timeless solid colours and bold prints.
Inspiration has been taken from the 1950’s through to the present day, with styles influenced by the classic allure of the chic black swimsuit to eccentric and decorative bikinis.
All the suits are designed for large cup sizes, up to a G. They’re made in high-stretch Emana fabric which, thanks to a strong percentage of Lycra, is designed to provide a second-skin fit.