Maidenform, Wacoal hit with second US lawsuit

Shapewear brands Maidenform and Wacoal have been hit with a lawsuit for the second time in five months.

Two Massachusetts women are accusing the brands of misrepresenting the power of their garments to permanently slim and shape the body.

Maidenform’s Flexees Instant Slimmer line and Wacoal’s iPant range are both made with Novarel Slim microfibers, which the brands say are embedded with caffeine to promote fat destruction.

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But the plaintiffs, who have filed the suit at the US District Court of Boston, say that Novarel Slim, created by a company called Nurel, doesn’t work.

Mathew Pawa, the lawyer representing the plaintiffs, told the Boston Globe: “It’s very unfortunate that there are companies out there that are preying on people’s insecurities with claims that may not be supportable by science.”

Two women filed a nearly identical lawsuit in November in the Brooklyn Federal Court in New York, which has since been transferred to New Jersey, the newspaper reported.

A spokesman for Maidenform said in a statement that the company “has recently learned that the manufacturer of the fabric used in certain shapewear products marketed by Maidenform may be unable to provide the level of substantiation for advertising claims that Maidenform expects.”

Wacoal declined to comment when contacted by Lingerie Insight.

 

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