Maidenform showed off its latest shapewear and intimates styles, over the weekend, in an exclusive Oscar suite catering to some of Hollywood’s biggest stars.
Maidenform invited Hollywood’s top celebrity stylists to attend the suite and select key lingerie pieces from its new range, including its new 90th Anniversary Collection.
Maidenform also sent out a series of branded ‘lingerie trunks’ to ensure that the stars had right intimates and shapewear to choose from for their big night.
Maidenform chief marketing manager Lucille DeHart said: “Maidenform has become such a key resource for celebrity stylists, we wanted to make it as easy as possible for them to have access to our product at such an exciting yet busy time.”
Private fittings were also provided courtesy of The Bod Squad, Maidenform’s team of bra and shapewear fit experts.