Magic Bodyfashion marks 25th anniversary with new Va Va Voom launch

Lingerie solutions brand Magic Bodyfashion will celebrate its 25th anniversary in 2018 with the launch of its best-selling Va Va Voom bra in velvet.

Available from next month in sizes A to E cups, the backless strapless adhesive bra features light padding in the cups and a drawstring front closure to create a push-up effect.

Apart from the nipple area, the Va Va Voom bra has an adhesive silicone lining to ensure the bra stays in place.

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Magic Bodyfashion is the latest brand to incorporate velvet into its lingerie collections.

The quintessentially 90s trend was first seen on the catwalk at Prada, Gucci, Fendi and Dries Van Noten shows in 2016 and is set to feature heavily in intimate apparel collections in 2018.

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