Made in Preston expands into wholesale

Large-cup lingerie brand Made in Preston has stepped into wholesale for the first time since its launch two seasons ago.

Retailers will take on the label’s AW14 and SS15 collections, available in sizes 26-38 backs and DD to H cups, from November.

Made in Preston first entered the lingerie industry in June 2013 when founder and ex-glamour model Nikki Hesford received a £250,000 investment on the hit BBC TV show Dragon’s Den.

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The brand is fashion-focused, with forthcoming collections featuring cut-away bra sets, bright colours and stylish prints aimed at the younger shopper.

Recommended retail prices start at around £28 for a set.



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