Jessica Dixon, who is described as a jet-setting lingerie entrepreneur, is joining the cast of Made in Chelsea.
The reality TV show has featured fashion and swimwear executives before, and the show has acted as a significant launch pad for budding designers. Two of the cast have also landed lingerie modelling contracts with Bluebella and Figurella.
However, it remains to be seen whether Jessica Dixon’s lingerie business will get a boost, because there is currently no sign at all that it exists.
The official press release for the new series describes Ms Dixon as: “19 year-old “lingerie entrepreneur” Jessica Molly Dixon who splits her time between the UK, Monaco, and LA. Her parents own a rock and pop touring business.”
But Ms Dixon’s Instagram feed, which has 2597 followers, has no sign of a lingerie business. The closest are a couple of selfies in swimwear. Nor does her Twitter feed, which has 62 followers.