Made In Chelsea star Binky Felstead is the new face of provocative lingerie brand Bluebella.
In her first lingerie shoot, Felstead posed in Bluebella’s Tatiana open cup bra and brief, the Entice lace body and Caterina lingerie for the brand’s latest campaign.
Bluebella founder Emily Bendell said she chose the reality star as the face of the brand because she is “a real girl’s girl”.
“Binky is incredibly likable, fun and down to earth as well as being gorgeous. Bluebella is all about making women feel amazing,” she added.
Commenting on the new project, Felstead said: “I was really thrilled to be asked to be the face of Bluebella lingerie but I was seriously worried that I would not look good in the photos. There’s nowhere to hide the bits you don’t like when you are wearing just a bra and knickers. So I knew I had to get on a serious fitness kick.”