Made in Britain label revamps ecommerce site

British lingerie and nightwear label Ayten Gasson has revamped its ecommerce site with a cleaner and more modern look.

The website – accessible from desktops, tablets and smartphones – is now easier to navigate, with a simple ordering system, clickable campaign images and clearly defined sections.

There’s also an informative blog section that is updated regularly with articles about the world of lingerie.

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Ayten Gasson closed its wholesale accounts in December 2013 to concentrate solely on its online retail business and has grown steadily ever since, according to founder Ayten Roberts.

“Now that Ayten Gasson only sells directly to the public, I value my customers and want to offer the best shopping experience. I feel the new look site achieves that in a beautifully stylish way”, said label owner Ayten Roberts.

To celebrate the new website launch, Ayten Gasson is offering a 25% discount code, as well as a chance to win tickets to the Best of Britannia show being held in Shoreditch, London on June 26-28.

The event will feature made-in-Britain brands, including Ayten Gasson and a range of fashion, furnishing and accessories labels.



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