M&S creates dummies in £600m store revamp

High street retailer has produced a family of dummies, one for each of its brands, as part of a new £600m re-vamp.

The 12 dummies include the chain’s first black mannequin and another for lingerie, which is reported to flaunt the perfect figure (with a 34B or C bust)

M&S director of store marketing Nayna McIntosh told The Mirror: “Getting mannequins with a great bust isn’t easy. We want them to have hips and boobs.”

Story continues below
Advertisement

Boss Marc Bollan is reportedly aiming to re-fit between 80 and 200 branches by March, with the remaining outlets to be completed by mid-2013.

The new mannequins will be on display in all new-look stores. 

Authors

*

Related posts

Top