M & S has launched ‘Amazing Illusion’, the high street’s first patent pending non-wired padded bra that goes up to a G cup.
The Amazing Illusion, which incorporates soft channelling around the cup and secret sling support for extra lift, is claimed to provide the same shape as a regular wired bra.
For extra comfort, the bra also boasts a padded cradle and smoothing wing.
M & S head of lingerie design Soozie Jenkinson said: ”For the past 60 years, bra wires have been the global industry standard in helping to shape, support and lift the bust.
“I believe this exciting innovation has the same potential to revolutionise underwear for our generation as underwires transformed the underwear drawers of women in the 1950’s, offering a completely new bra construction which delivers on shape and support but is wire free”