LYCRA has partnered with the French retailer Galeries Lafayette Paris Haussmann to celebrate the opening of the department store’s new lingerie department on May 6, 2013.
Under the artistic direction of the French designer Stella Cadente, Galeries Lafayette chose LYCRA as an official partner of the unveiling.
LYCRA® brand will host several events in collaboration with famous brands, will set up a space at the Mogador door and will offer a Fashion Notebook, including tips and advice, to its customers.
The windows of boulevard Haussmann will be entirely dedicated to lingerie, from May 8-30.
Located on the fourth floor of the Coupole store, the department takes up 3,500 square metres of space and features a tulle-covered ceiling. Customers can choose from three lingerie “universes” according to their needs, with one specialising in fashions, another in luxury goods, and the last in socks and hosiery.
A special beauty area is contained in the fashion universe, offering an assortment of cosmetics and by-appointment makeup sessions and hand care treatments. The lingerie department carries over 50 intimates brands and offers bras in a variety of sizes, from 30A to 44F.
Fifty spacious dressing rooms ensure comfort when trying on potential purchases, and to keep customers refreshed, organic tea is on offer.