Moda Lingerie & Swimwear has announced that LYCRA® beauty will be the headline sponsor of this year’s August event.
LYCRA® beauty, whose portfolio of products are being used across a whole new generation of shaping and ‘figure enhancing lingerie’, is the main product to be affiliated with the show.
Penny Robinson said: “To have such a high profile sponsor is a significant endorsement for the sector at Moda, and has been welcomed by the industry.”
The trade show is also re-launching its designer area as Moda Rouge, this season, with a new bespoke stand build that will seek to give the area a greater impact as a destination within the show.
Confirmed brands include Marlies Dekkers, Chantal Thomass, MC Lounge, Miss Mandalay and Yes Master, with new names such as Bjorn Borg and Azura also in attendance.
Click here to register for this season’s show.
Discover more about the show as we speak to Moda Lingerie & Swimwear organiser Penny Robinson in the June issue of Lingerie Insight.