New online luxury retailer Fox & Rose has launched today with a collection of undergarments from top national and international designers.
It will seek to champion the best of British design, as well as working with high profile international labels. Many of the brands, including names such as Damaris and Fleur of England, emphasise that they design and manufacture their garments in the UK.
Foxandrose.com will also be one of the few UK companies to stock Paris-based Fifi Chachnil and is the first UK online retailer to introduce Else, a new lingerie label based in Istanbul that is already attracting a strong following.
Brands stocked on the site include Beautiful Bottoms, Cosabella, Damaris, Eberjey, Ell and Cee, Else, Fifi Chachnil, Fleur of England, Florrie, Mitton, Fox & Rose, Fred and Ginger, Lascivious, Mimi Holliday, Rosy, Tallulah Love and Vivis Silk.
The name Fox & Rose aims to reflect the duality of a woman’s character, as the retailer aims to provide a range that incorporates both seductive and understated pieces. Each garment can be viewed as a single product image with a zoom function, on a model or in a full catwalk video.
Fox & Rose has also collaborated with De Montfort University to select three of its top students from this year’s Contour Fashion Design degree course. The selected designers will exhibit their final year collections in a dedicated section on www.foxandrose.com. The students’ work also features in the company’s lifestyle imagery, shot by fashion photographer Andrew Woffinden.