Seven Bar Foundation is bringing its successful American lingerie show fundraising concept to London.
The Foundation’s work focuses on the empowerment of women by raising money that is then funnelled into micro-financing projects and companies run for and by women.
Seven Bar Foundation’s founder, Renata Black, believes that micro-finance is the most effective way to improve the lives of impoverished or oppressed women around the world.
“We believe that microfinance is an effective tool to combat poverty and empower women because it fosters self-reliance and encourages sustainable development,” Black explains on the foundation’s web site.
The luxury lingerie industry, the foundation says, has the potential to raise both awareness and money for its causes.
It launched its first Lingerie Show in Miami in 2009, and followed up with its second in New York in 2010, which attracted brands including Atsuko Kudo (pictured).
The New York show raised almost $200,000, thanks to the high profile support of Seven Bar ambassadors including Sofia Vergara, Michelle Rodriguez, Elsa Benitez, Crystal Renn, Liya Kebede, and Veronica Webb.
Details of the London show are being finalised, but the date has been set as October 24.