Luxury lingerie brand launches Indian bridal range

Independent lingerie brand Pure Chemistry has launched its first bridal collection, inspired by Indian culture.

Pure Rani, named after the brand’s CEO, Dimple Rani, celebrates her Indian heritage with colourful lingerie and saris.

A step away from the white and ivory colours usually associated with bridal lingerie, this collection features thread lace from Paris and Italian tulle in warming hues of gold and deep red, and each piece is hand-finished with Swarovski crystals.

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The range is inspired by Indian culture and tradition, offering a point of difference to the bridal market.

But it is also expected to be popular for gifting all-year round, with a palette suiting occasions such as Valentine’s Day and Christmas.

Pure Rani is made up of bras, briefs, suspenders, a luxury robe and hand-crafted saris.

Bra sizes range from 30 to 36 B-DD and briefs come in sizes 8-14.

Pure Chemistry is currently presenting the collection to buyers at intimate apparel exhibition Dessous London, which closes tonight.



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