Luxury indie brand launches e-commerce site

Edge o’ Beyond, a luxury lingerie brand based in London has launched its e-commerce site.

The site has launched with the brand’s debut collection, which merges 18K gold jewellery with luxury materials.

The collection is made up of five styles, including the Naomi bra and brief set made using French Chantilly lace. Detachable gold chains, sold separately, can also be teamed with the collection.

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Edge o’ Beyond founder Naomi De Haan said: “I am so excited to be launching EOB’s new e-commerce site. As a businesswoman myself, I’m fully aware of the time constraints that we face on a daily basis, so the aim of the site to is create a seamless, enjoyable experience for women to shop online and fulfil all their lingerie needs with ease.”