Luxury e-boutique launches first own-brand line

Online boutique Beautifully Undressed has collaborated with bespoke lingerie maker La Maison Nouvelle to produce its first exclusive collection.

The luxury line comprises of three lingerie sets made using sumptuous laces, silk satin and rose gold accents.

Beautifully Undressed presented the capsule collection at a pop-up shop at Le Boutique Bazaar in London over the weekend.

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Founder Annabelle Mu’Azu said: "We’re delighted to have produced our first own-label collection with Dutch lingerie atelier, La Maison Nouvelle, founded by Maaike Nieuwenhuis.

“Her belief that women deserve unique tailored pieces of lingerie, which are beautiful and comfortable to wear, resonated with our desire to empower women through a passion for exquisitely hand-made lingerie. Each piece in the collection is made with love, in her atelier by her tailors in the Netherlands. This collection is irresistibly feminine with a sprinkling of attitude. It’s a celebration of women, lingerie and love."

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