Shoppers visiting London’s Oxford Street over the weekend were stopped in their tracks by a summer party hosted by British intimates brand Luvli Lounge.
Armed with inflatables, models ranging from a UK size 6 to 18 wore white bikinis from the brand whilst handing out alcoholic ice lollies to the public.
The aim of the party was to promote Luvli Lounge’s debut swimwear range and promote body confidence, encouraging more women to embrace their body this summer.
“We’ve taken the ethos from our lingerie collections and bringing it to the beaches and pools this summer. We strongly believe in body positivity and encourage women to not only feel comfortable in our pieces but more importantly their skin,” said co-founder Lola Payne.
“Paradise and pure bliss is running theme throughout the collection and we want this to be represented throughout the campaign and hope it will inspire our customers summers.”
The new swimwear collection pays homeage to some of the world’s most tropical locations, with four interchangeable pieces named Santorini, Fiji, Bermuda and Mykonos.
The range also include summer-inspired ‘noir trousers’ and Luvli Lounge’s best-selling ‘Goddess Robe’.