TV star Lucy Mecklenburgh has been announced as the new face of Boux Avenue.
The British model and actress, best known for starring in reality show The Only Way is Essex, fronts the brand’s AW16 lingerie and nightwear campaign.
This season’s collection is made up of mesh triangle bralets that emulate a fashion-forward look with double straps, cut-out details and intricate embellishments.
Satin halterneck bras have been given an edge with crossover lace straps and front-fastenings, and a collection of on-trend unpadded lace bodies are introduced exclusively for the Boux Avenue website.
Modelling for Boux Avenue for the first time, Mecklenburgh said: “I was so excited when Boux Avenue asked me to model their latest collection. I’m one of five girls and Boux is our favourite lingerie brand. We always go there for great fitting bras, lovely knickers and cute nightwear.
“One of my favourite pieces from the range is the unpadded nude and black triangle bra set (Toyah). It’s really on trend and sexy and it’s the type of lingerie set that you just want to have on show, with a loose fitting top. My favourite colour is red, so I also love the Scarlett set with the luxurious lace and waspie, it looks so expensive.”