Lovehoney’s Richard Longhurst to speak at ecommerce summit

Left to tight: Lovehoney owners Neal Slateford and Richard Longhurst.

Lovehoney co-founder and director Richard Longhurst will make a keynote speech at this year’s eCommerce Worldwide Cross-Border Summit.

Longhurst, the former tech journalist who founded the online sex toy and lingerie retailer alongside Neal Slateford in 2002, will present their success story to brands and retailers seeking to expand their overseas operations.

The focus on exceptional customer service, product innovation, and creative marketing has placed Lovehoney at the forefront of developments in the sexual well-being market. Fiftteen years later, Lovehoney is officially the UK’s largest online sex toy retailer, with over 240 employees worldwide, warehouses in Bath, Atlanta, Brisbane and websites in eight markets.

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In April, Lovehoney received the Queen’s Award for International Trade for outstanding growth in global sales over the last three years.

The eCommerce Worldwide Cross-Border Summit, now in its third year, aims to provide a checklist of strategic and tactical pointers to help businesses attain their potential for cross-border trading.

Sponsored by IMRG, the UK’s online retail association, the summit will discuss how to gauge market size and the potential opportunity for international expansion, how to reduce risk in new markets, adapting your marketing and branding and the dos and don’ts of working with marketplaces.

“This year’s agenda reflects the key issues raised during our extensive research with those responsible for cross-border eCommerce at major retailers and brands. Through a mix of case studies, interactive panel discussions and thought-leadership, the experts at the event will help answer the key questions that international expansion poses,” said Graeme Howe, managing director of eCommerce Worldwide.

The eCommerce Worldwide Cross-Border Summit will take place on May 24 at The Platinum Suite, ExCeL London.

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