Lovehoney unveils own-brand lingerie line

Britain’s biggest online sex toy retailer Lovehoney has announced the launch of its debut lingerie collection.

After 13 years in the sex toy business, the firm, which holds the license to manufacture products based on the Fifty Shades of Grey trilogy, has expanded into the intimate apparel sector.

Big Brother star Chloe Goodman has been signed up to front the new collection, which has been launched in time for Valentine’s Day.

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The collection is divided into four themes; Adore Me, a vibrant selection of red bustiers and chemises with a black lace overlay; Thrill Me, a seductive line of mesh bodies with pink ribbon detailing; Spoil Me, a silk bustier in black; and Love Me, a non-wired bra and briefs set in black lace.

Commenting on her new role, Goodman said: "I’ve always shopped at Lovehoney and it is great that they have moved into lingerie. I cannot wait to wear this collection. I would never put my name to a product that I wasn’t a fan of."

A Lovehoney spokesman said: "We are thrilled to be working with Chloe. She looks sensational in the lingerie."




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