Loveday London has been crowned the Best Brand by members of the press who attended the Lingerie Edit earlier this month.
The self-titled ‘Hardcore Romance’ brand received the most votes from editors, freelancers and bloggers in an anonymous ballot at the trade show.
The label was awarded a certificate and a free space at the next showroom event for the win.
Other exhibitors at this season’s Lingerie Edit included Yes Master, ASCENO, Gilda & Pearl, Intimate Britney Spears, Pearly Queen, Else Lingerie and Vevie.
The winner of the Buyers’ Best brand award is yet to be announced.