Loveday London launches website

New hardcore romance label Loveday London has officially launched its ecommerce website.

The news comes after the brand, which launched in January, was voted the Best Brand by members at the Lingerie Edit in July.

Founder and creative director Luisa Loveday told Lingerie Insight: “The website launched on Friday and I wasn’t expecting much over the weekend, but we’ve had a few orders already, so that’s exciting.”

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Consumers will now be able to purchase Loveday London’s AW14 collection from the brand’s website and stockists including Selfridges London, Dolci Follie and Odyssey Boutique.

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