Love Stories Intimates, the Dutch underwear brand, has opened its first UK store in London.
The new boutique is located on 4 Hanbury Street in Spitalfields.
Formed by the same operators as Amsterdam-based upscale clothing brand Scotch and Soda, Love Stories opened its first luxury boutique in 2014.
The brand now has five stores in Europe and is also sold in boutiques and department stores in 28 different countries including Australia, Italy, Spain and Denmark.
Sahar Rezazadeh a chartered surveyor for Central London retail at CBRE, said: “Love Stories Intimates has gone from strength to strength since its original boutique opening, and the decision to buy the lease for this Spitalfields unit is a sign of the growing lingerie market in the UK and in London. The opening will provide the perfect springboard for the brand as it launches its first UK base.”
CBRE assigned the lease for the 577ft2 unit on behalf of Bloom Perfumery Limited.