Love Island winner Amber Davies fronts Boux Avenue campaign

Boux Avenue has enlisted reality star Amber Davies as the face of its latest lingerie campaign.

In new images released this week, the winner of ITV2 dating show Love Island can be seen modelling her favourite pieces from the current range.

Davies’ style picks include the Catia balconette bra in dusty pink, the padded Sandy plunge bra featuring a mesh overlay and lace trim and the Briony satin body with attached lace Brazilian briefs.

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Commenting on modelling the Boux Avenue range, Davies said: “I was so flattered when Boux Avenue asked me to model some pieces from their latest collection. I was already a fan of the brand and really love their lingerie sets so of course I jumped at the chance to work with them.

“I hope that my campaign encourages women to be body confident. I’m proud of my body and am not afraid to show it off so I hope that I inspire others to embrace their bodies and love themselves.”

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