British lounge and nightwear designer Olivia von Halle is predicting a big return of the tracksuit.
Lounge and nightwear brands have reinvented the pyjama and night dress as ready-to-wear in recent seasons, and now they are setting their sights on designing luxury tracksuits that are made to be seen.
The matching two piece has long carried a stigma – often being associated with 90s Britpop and disenfranchised – but it has recently been seen on the SS16 catwalks of Chloe, Gucci, Vetements, Burberry and Loewe as an extension of the industry’s most prevalent trend – “athleisure”.
“I think the tracksuit is set to become huge,” Olivia von Halle told Lingerie Insight.
“We have been developing a luxe silk-cashmere blend one for the past two years, honing it to perfection. The fabrication and quality of our tracksuit is at odds with conventional preconceptions of this style, but this concept is one that I love to explore and subvert.”
“I think this unexpected juxtaposition will be a key trend for the coming seasons and can be seen at brands such as Vetements and Marques Almeida, who I think are doing really exciting things.”
Olivia Von Halle’s tracksuit is designed with a ready-to-wear aesthetic in mind; it can be styled with a heel, but can also be worn for travel, and offers a luxurious take on relaxed, ‘athleisure’ dressing.