Former DMU Contour Design graduate Sandra Palmer is launching new DD+ lingerie brand Louise Ferdinand Lingerie in the UK.
The current collection, which includes bras and knickers, is inspired by 1950’s glamour and the images of glamorous women of the period, such as Betty Page, Lana Turner and Sophia Loren.
The garments are traditionally made to order in the UK. They have no padding, but seek to accentuate the natural breast shape, with comfort a key priority.
Birmingham-based Palmer already possesses significant experience in the lingerie industry, having gained short secondments at Alexander McQueen and Allude Designs.
Her goal is to make Louise Ferdinand Lingerie, the name of which is a marrying of both her parent’s names, into the high end lingerie destination for the fuller figure lady.
She told Lingerie Insight: “I want to be a fuller busted bra company, but seen in the same way as Agent Provocateur, Mimi Holliday, Myla and Damaris. My bras aren’t boring. They are sexy.”
Palmer is aiming to attend Moda in August and eventually plans to take part in both the London Boudoir and Salon International de la Lingerie shows.
Louise Ferdinand Lingerie’s website is already live and can be visited at: www.louiseferdinand.co.uk.