Lorna Drew wins Prima Baby Award

Lorna Drew has been named the winner of the Gold Award for best maternity lingerie by the 2014 Prima Baby Awards.

The Awards – judged by a team of both parenting experts and real-life mums and dads – are designed to identify and reward the best products on the market for parents and parents-to-be.

Lorna Drew submitted her popular Alexa design, in both the ice blue and bold animal print colourways, which was tested from a practical and personal perspective.

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The bra provides a flattering shape and lift whist the Brazilian cut briefs add a fashion edge. Smooth elastic strapping frames the bust whilst gold adjusters add a finishing touch. All Lorna Drew bras are 100% cotton, for added comfort.

Commenting on the award, Drew said, “Producing the very best maternity and nursing Lingerie for mothers is what drives our brand, and this is an achievement we are very proud of. But, we don’t plan on resting, with new and exciting lingerie developments due to launch for AW15 we are looking to develop and build our brand portfolio.”

Every Lorna Drew bra/brief set is made from 100% cotton and features a lower neckline, slim straps and briefs that fit discreetly under the bump, for a flattering and fashion-focussed look.
Each bra features a unique clasp which allows it to be adjusted over three cup sizes for a truly comfortable fit.

 

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