Lorna Drew has been selected ‘Best Fashion Maternity Brand 2012’ by a Loved by Parents.com consumer vote.
Lovedbyparents.com announced the winners of its parenting awards after four ‘intense’ sweeks of voting.
Hundreds of products were entered into each category and over 44,000 people voted for their favorite products and brands.
All products were tested by a group of real parents and shortlisted before opening the final decision to the public votes.
Winners were provided with a prestigious Gold, Silver or Bronze Lovedbyparents Award badge.
Gold Winners included Lorna Drew Nursing Lingerie for ‘Best Maternity Fashion Brand’, Mamas & Papas for Best Pushchair Design, BabyBjorn for ‘Best Highchair’ and Ocado for ‘Supermarket of the Year’.
Lovedbyparents editor Tina Summers said: “We have had a very successful year of parenting awards. Our prestigious awards honor those products that are truly lovedbyparents and this is reflected in the public voting. Over 44,000 votes were cast this year. The Lovedbyparents Awards reflect the very best products available in today’s market. Lorna Drew’s Gold win is a testament to how great the brand is.”
Lorna Drew Nursing Lingerie managing director Lorna Drew added: “I’m delighted! Winning the Loved by Parents ‘Best Maternity Fashion Brand’ is a real honor. Big thanks to the real Mums and Dads that voted for us to win.”