Lorna Drew maternity lingerie was featured in an ITV current affairs programme on the economic impact of Kate Middleton’s choices for pregnancy and baby products.
The Duchess of Cambridge owns two Lorna Drew bras, the Alexa in ice blue and the Amy in white, and the connection has had a “phenomenal effect on the brand,” according to the company.
Furthermore, Research suggests Prince George’s birth will help the British baby market grow by nearly 20 percent, pushing it over the £2.3 billion mark in the first few years of his life. Luxury labels are set to benefit the most from the boom and the market is estimated to be worth almost £500 million by 2018.
Speaking about Middleton, Lorna Drew stated: “I was thrilled when the Duchess of Cambridge commented on how she was delighted with our lingerie. Kate is very aware of her influence and makes deliberate choices to buy from British fashion brands. I’m just thrilled that Kate chose us.”