Lorna Drew is introducing irreverent prints to its next collection of Hidden Treasures nursing lingerie under the name of Smooch.
The line is made from animal print soft brushed microfiber with tattoo style motifs of hearts, anchors and roses with details of clashing red grain bows and rock chick charms.
Lorna Drew, managing director of Lorna Drew Nursing Lingerie, says that the latest designs express the company’s desire to help women stay true to their personalities when pregnant or nursing.
“So often I feel personality is lost in maternity and nursing clothing, but I don’t think it should be that way. Our Smooch collection is full of passion and designed to inspire new mothers, promote self-confidence and add a little secret rebellion against the traditional ice cream colour scheme that seems to take over a new mother’s buying options,” she explains.
The Smooch collection is made up of personalised garments, the Smooch briefs can be customised, so that you can put a child’s name in the tattooed love heart on the back of the brief. All garments can be customised and are made to order directly from Lorna Drew’s head office.