Lorna Drew Nursing Lingerie has appointed two new national account managers to help manage the growing demand for the brand.
Allison Hawkins, a professional bra fitting trainer, will manage the Southern territory, handling sales and customers, while Julie Robb will support retailers in the Northern territory.
Lorna Drew Nursing Lingerie has shown increasing popularity with the public in the last six months; winning the Loved by Parents Maternity Lingerie Brand Award for two years in a row and Prima Baby Magazine’s Maternity brand of the Year 2014 in March.
This increase in public awareness has fuelled interest in the brand and an increase sales, resulting in opportunities to grow the business.
Managing Director Lorna Murchie commented: “I am extremely excited about this new growth in our business. It represents a new stage of development for the Lorna Drew brand.. In our first two years the response to Lorna Drew has been remarkable and we want to build on that across our entire UK customer base.
“It’s important we look after our growing local market and maintain our strengthening position with our UK customers. Allison and Julie are exactly the right people to do this."