A series of new brands will be introduced to the London Swimwear Show line up, this year.
In addition to a number of returning exhibitors, the event will see brands such David Swimwear, Iodus and Save the Queen! Sun exhibit for the first time.
The show is switching venue’s, this year, from the Marriott Hotel to The Portman Hotel on London’s Portman Square.
It will also be taking place two weeks earlier than last year, from July 15 to 17.
Explaining the changes, event organiser Richard Alba said: “For 2012, due to the Olympics starting on 27th July, the show will be 2 weeks earlier than in past years on July 15-17.
“The venue, this year, will be The Portman Hotel on Portman Square, as LOCOG have booked both the Marriott and Royal Lancaster ballrooms for the whole of July and August.”