London swimwear label ramps up production

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London swimwear brand Sumarie is going into production with its latest designs after lighting up the catwalks with its edgy collections during recent months.

The company, which has its showroom in Notting Hill, has just come off the back of a busy summer in which it was involved with a number of pop-up stores. Its designs were also modelled in London, New York, Paris, Miami and Ibiza.

Creative director Marie Su said retailers now have the opportunity to pre-order their Sumarie swimwear for their winter portfolios or in advance of next year’s summer season.

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Earlier this year the brand launched two DD+ fuller cup styles into its summer collection. The swimsuit and bikini are designed to flatter and support a fuller bust while displaying the style that Sumarie has become known for.

Recently its products have been seen on X-Factor judge and singer Cheryl Cole, the brand said.

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