London lingerie retailer ditches the sales for charitable giving

The Pantry Underwear is ditching the sale and switching to charitable giving this month.

As sale signs spring up after the Christmas rush this year, the London-based independent retailer is giving away more than unwanted products in limited sizes at a cut price.

Until the end of January, instead of offering discount promotions, 10% of all sales from the brand’s Islington store and concession at Liberty will be donated to the Women’s Therapy Centre on Holloway Road, North London.

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Since being founded in 2016, The Pantry Underwear has become a hub for London’s women seeking a one-stop shop for all of their underwear requirements. Alongside stocking everything from bralettes to bikinis, the retailer has also hosted NCT groups and yoga classes for its community of ‘pant pals’.

With its community in mind, The Pantry Underwear is also launching a new event series, ‘Let’s talk about…’.

The series will kick off on the January 18 with a talk by Effie Dower – curator of Wild Woman Project circles in London, and founder of Blue Dot Coaching – focused on positivity, with women specifically in mind.

Future talks will discuss everything from breast health to sex, encouraging more pant pals to join the fun.

Tickets for the events will cost £5, with a donation to the Women’s Therapy Centre included.

For more information, click here.

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