London Calling launches at Salon International

New UK Urban lingerie brand London Calling is launching at Salon International de la Lingerie in Paris, this month.

The brand will offer seven ranges of lingerie and corsetry: Best of British, Rebel Red, City Trader, Rebellion, Pippa Pleat, Kiss Me Kate and Wild Westwood.

On its website, the brand states: “Our style is more about a state of mind than a specific demographic. Put simply, anyone who loves glamour and style and wants to look good and feel great , will be inspired by our range of lingerie .”

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Targeted at the 18-35 age bracket, London Calling offers cup sizes ranging from 32B – 36E, with wholesale prices starting from £11 at wholesale price.

Products are available for delivery from April 2012.

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