New UK Urban lingerie brand London Calling is launching at Salon International de la Lingerie in Paris, this month.
The brand will offer seven ranges of lingerie and corsetry: Best of British, Rebel Red, City Trader, Rebellion, Pippa Pleat, Kiss Me Kate and Wild Westwood.
On its website, the brand states: “Our style is more about a state of mind than a specific demographic. Put simply, anyone who loves glamour and style and wants to look good and feel great , will be inspired by our range of lingerie .”
Targeted at the 18-35 age bracket, London Calling offers cup sizes ranging from 32B – 36E, with wholesale prices starting from £11 at wholesale price.
Products are available for delivery from April 2012.