New UK Urban lingerie brand London Calling has appointed AWG Brands as its UK agent.
The brand made its official launch at Salon International de la Lingerie in Paris, last month.
On the event, London Calling founder Karen Ellis said: “We had a really good show, actually. We have orders in the bag already which are ahead of our target.
“We obtained distributors for Poland, Czech Republic, Hungary and Slovakia. We have a lot more interested from other countries, as well.”
London Calling currently offers seven ranges of lingerie and corsetry: Best of British, Rebel Red, City Trader, Rebellion, Pippa Pleat, Kiss Me Kate and Wild Westwood.
Targeted at the 18-35 age bracket, London Calling offers cup sizes ranging from 30B – 36FF, with wholesale prices starting from £11.
Ellis hopes to further expand her brand’s size range to include even bigger cups over the coming year and does not rule out enterring into the swimwear sector.
She added: “We have had quite a lot of requests for swimwear, so we may look into doing that, as well.”