Austrian intimate fashion brand Skiny is ramping up its assault on the UK market with the unveiling of its spring summer 2013 collections modelled, for a second season, by English supermodel Lizzy Jagger.
The 26-year old Austrian brand, which is now being promoted to retailers in the UK by Courlaulds, is using the daughter of rock legend Mick Jagger and his former supermodel wife Jerry Hall to evoke feelings of spontaneity and freedom that Lizzy epitomises.
The shoot, which is entitled Who Cares, is a reflection of the relaxed style and tailoring of next year’s lines. It took place against the romantic and wild backdrop of African nature.
“With Lizzy Jagger as its testimonial and the Who Cares campaign, Skiny has repositioned itself as a brand and set itself on a path it intends to continue – for the Skiny women of this world, for women who appreciate perfect fit and supreme comfort, who want to keep up with fashion and wear the right style for any occasion, any situation and who, above all, want just one thing: to be themselves,” the company states.
Next year will see collections for women’s lingerie, men’s underwear as well as swimwear for men and women and a range of loungewear.