Curvy Kate has announced that Leicester lady Lizzie Haines has won a public vote to become the new face of the fuller figure brand.
The 30 year old, 32H, Leicester City devotee battled it out against nine other girls in the final, who were shortlisted by the brand from over 400 applicants.
Haines said: “Despite being a little older and not short on life experiences, I don’t take a single new one for granted and relish the opportunity to see this adventure through to the end. I would be honoured to represent the curvy girl by being myself and celebrating life’s variety.”
The competition was launched in attempt to promote more curvy, realistic models in the lingerie industry and to provide a true representation of how a bra fits and looks on a bigger bust.
Curvy Kate marketing manager Hannah Houston said: “The model search is at the centre of everything we do at Curvy Kate. We want to prove that you don’t have to be stick thin or a glamour model to look good in lingerie. We want all our customers to celebrate their curves and we know Lizzie Haines will be a great ambassador for the brand.
“Lizzie has a gorgeous figure and the confidence to match, and will be a great role model to stand and flaunt her figure in front of the nartion. We’re looking forward to working with Lizzie on the year ahead.”