Lizzie Cundy’s new swimwear collection for Sandstorm Boutique, the Lizzie Beach 2012 Resort Capsule Wardrobe, has now gone live on the retailer’s website.
The first part of the collection went on sale, this month, in time for this year’s resort/cruise season and more pieces will be released towards the end of the year.
“Sales of the collection are excellent,” Sandstorm Boutique chief executive Naomi John said. “When it was reported to the press early in 2011 that we would be releasing a collection in collaboration with Lizzie, people began contacting us on a weekly basis to find out when the items would be going on sale.
“We’ve wanted to get the look right, it has been important that very piece of Lizzie Beach is something that Lizzie herself would wear and she would recommend. Also, the collection had to be ‘wearable’ by real women. With these things in mind, we held off launching mid way through 2011 and have therefore released the collection for 2012. It’s great fun working with Lizzie and bringing the collection to life has been very rewarding.“
The online retailer reportedly had a pre-registered list for several months of customers waiting to purchase key Lizzie Beach items for their holiday wardrobe.
“When Lizzie was pictured in Cannes our email went crazy,” John added, “and when the Daily Mail leaked exclusive pictures of the collection a couple of weeks ago pre-orders started flooding in. Orders are stacking up for both the glamorous ‘sexy’ pieces and the stylish ‘classic’ wardrobe essentials. Not only are consumers loving the swimwear, but the covers and cocktail dresses are proving very popular as well."
Read our exclusive one on one interview with Lizzie Cundy in the September issue of Lingerie Insight.