Triumph has unveiled the new SS18 campaign from its premium brand Essence, starring actress Liv Tyler.
The collection was presented at a runway show in Downtown Shanghai earlier this week, in front of an international audience of media and VIPs.
Sitting in the front row was brand ambassador Liv Tyler, who features in both the AW17 and SS18 campaigns shot by renowned photographer, Rankin.
Tyler was announced as the brand ambassador for Triumph in April this year. “I am so honoured to be working with Triumph, a brand I have known and admired for so many years,” she said at the time.
“It has such history! The Triumph Essence collection is really special and has both a playful, feminine and chic style, which I love. I can’t wait to see it launch later this year.”
Triumph global head of brand Suzanne McKenna said: “Liv Tyler encapsulates everything synonymous with Triumph Essence. Beautiful, elegant and exuding female confidence. She truly is a modern woman in every sense, a mother and actress with a fierce sense of femininity that women across the world can relate to. It is her genuine spirit that translates into our new campaign for Triumph Essence and we are thrilled to be working with her.”
The runway show was followed by a panel discussion, which featured Tyler, Chinese supermodel Bonnie Chen and China Harper’s Bazaar associate chief editor Wei Tan.
Taking to the stage at the 55 By The Group venue, the women discussed work-life balance, fashion and lingerie.
“I tend not to follow trends but really love classic fashion in beautiful fabrics,” Tyler said.
Commenting on her work-life balance, she said: “I have always trusted my instinct my whole life, sometimes doing things when others around me weren’t so sure. Finding your own passion is the essence of life and for me is key to being happy and when you feel good, you look good.”