Lise Charmel opens first own-brand store in Paris

French lingerie group Lise Charmel has opened its first own-brand store in Paris.

The new store, which opened in mid December, is located close to the Le Bon Marché department store in the 6th district of Paris.

It consists of a 200m2 selling space over two floors and a showroom on the third floor.

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The basement features lingerie and swimwear by Antigel and Antinéa while the first floor sells intimate apparel by Lise Charmel, Epris and Epure.

Speaking to Lingerie Insight at Salon International de la Lingerie, Lise Charmel export manager Camille Rose said the group hopes to open more stores across France and overseas in the future.



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