Slovenian lingerie brand Lisca has appointed of a new sports star ambassador alongside a collaboration range in a bid to expand sport apparel presence.
The lingerie brand has recruited Slovenian skier Ana Bucik as its newest brand ambassador and has gifted her with a custom Lisca helmet for her upcoming season, which begins this month.
Bucik said: “Athletes always look for those tiny details, the last reserves that separate us from being the best.In the preparatory period, we test new, different equipment and try to find the optimal combination for ourselves.”
“Lisca lingerie will definitely always stay with me, under jeans, ski-suits and other sports equipment, since I feel great when I wear it.Confident.Satisfied. ”
The growing lingerie brand has recently opened new stores in home-nation Slovenia, as well as in Bulgaria, Ukraine and Serbia, and in the next few months, sales points will open in Salzburg, Skopje, Zagreb and Kiev.