Lisa Blue named title prize sponsor of Miss London

Australian beach wear label Lisa Blue has been selected as one of the major title prize sponsors for the forthcoming Miss London finals, to be held this Saturday.

The Miss London 2012 finals will take place on March 18 at London’s Café de Paris, where Lisa Blue will give the winner of the title with a selection of SS12 season beachwear, worth over £1000.

The theme to this year’s Miss London finals is ‘London Rocks’, as the awards attempt to move away from the traditional ‘gowned’ type of pageant type towards a more fresh, young and edgy feel.

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The winning Miss London, who is to be chosen from thousands of entrants, will go on to model for many national photo shoots wearing the Lisa Blue beachwear.

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