Lingerie Fashion Week has announced the dates for its SS15 show.
Previously timed alongside the intimate apparel trade shows, the event will take place on October 24 and 25, within Fashion Week season.
Organisers hope the move will maximise press attendance and coverage, while aligning the event with the greater fashion industry.
Lingerie Fashion Week founder and executive producer Lauren Rich said: “We are very pleased with the decision to move the event in line with Fashion Week season, in a further effort to achieve our core mission of merging the lingerie, fashion and creative communities.
“We want to bring lingerie out of the niche it is so often cast into and elevated to the forefront of the greater fashion playing field. The new dates truly optimize the event for powerful publicity results at a scale even greater than previous seasons.”
The bi-annual event, held in New York, will showcase a mix of emerging and established designers throughout a series of runway shows, presentations, special exhibitions and installations.