Lingerie veteran to open luxury boutique in Notting Hill

Photo credit: Marcus Wilson-Smith

A new lingerie and swimwear boutique will open this week in London’s Notting Hill.

Maison SL will stock a range of premium brands including La Perla, Stella McCartney, Empreinte, Marie Jo, PrimaDonna, Maison Lejaby, Lise Charmel, Marjolaine and Wacoal.

The new boutique, set to open on Wednesday, will offer a professional styling service and in-store and at-home bridal showers.

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It will also provide specialist fittings for mastectomy, sports and maternity bras.

Managing director Susana Lorena poses in her new store.

Managing director Susana Lorena poses in her new store.

Maison SL managing director Susana Lorena has been in the lingerie business for several years, having recently launched a new luxury store in London’s Burlington Arcade for Eres, the Chanel-owned lingerie brand.

She has also managed Rigby & Peller’s flagship store in Kings Road, Chelsea and before that she launched and ran her own multi-brand store in Richmond-Upon-Thames, Surrey.

“We are thrilled to be bringing to Notting Hill such an exclusive variety of luxury lingerie and swimwear brands all under one roof. We will be catering for real women and we want to ensure our customers not only enjoy their shopping experience but also leave Maison SL feeling special,” Lorena commented.

“Our styling service based on body morphology and skin tone will help ensure women understand the importance of wearing the right size and style so that they feel both confident and comfortable.”

Maison SL will host a champagne reception to celebrate the launch of the store on Wednesday evening.

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