Lingerie design veteran Karen Johnson has set up her own label in aid of cancer research.
Johnson, a freelance lingerie designer of more than 30 years and owner of Derby-based intimate apparel design consultancy, KDJ International, established the brand to raise awareness around gynaecological cancers.
The label, named Rochella, gives a portion of its profits to The Eve Appeal, the only gynaecological cancer research charity in the UK.
A cancer survivor herself, Johnson told Lingerie Insight: “The truth is, very few of us know that gynaeo cancers are nearly as rife as breast cancers. I survived a gynaecology cancer and, at that time, there was no support for me.”
Rochella was also launched in response to Johnson’s fruitless search for luxury lingerie above a 38J and size 18.
The brand’s sassy, sensual and fun designs range from a 32-42 D-J and 10-24 and are made using quality meshes, silk satin and 18 carat gold charms.
The garments are also lined in lavender fabric, a nod to The Eve Appeal’s purple ribbon.
Rochella presented its AW16 collection at Salon International de la Lingerie last month.