Lingerie solutions giant undergoes revamp

Lingerie accessories maker Perfection Beauty Brands has undergone a brand refresh as part of its long-term growth strategy.

Perfection, which counts Debenhams, M&S, Topshop, John Lewis and New Look amongst its notable UK distributors, has invested heavily in launching new packaging, a comprehensive web platform and an engagement campaign incorporating PR and social media.

The business specialises in bra and shoe accessories, from bra extenders and cleavage enhancers to gel cushions and heel shields.

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It was founded almost 10 years ago by co-directors Karen Hursthouse and Keith Mucklow, who have built up their £2m+ business, distributing over 3 million branded and private label units per annum from their warehouse in Sandbach, Cheshire or direct from the Far East.

Commenting on the revamp, Hursthouse said: “The brand refresh, which we will roll out across all channels, affords us a great opportunity to build our profile and provide added consumer marketing support for our distributors.

“Moreover, the launch of a new fully transactional website, supported by a high energy, hard-working PR and social media campaign, provides Perfection with an engaging, more direct route to market.”

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