Lingerie scoops prizes at Precious Awards

Lingerie took centre stage at The 2011 Precious Awards, this year, with both BeingU and Pink Ribbon Lingerie scooping prizes.

The event was founded five years ago by Foluke akinlose MBE to celebrate the achievements of inspirational entrepreneurial women of colour who are running businesses in the UK.

Lingerie Brand BeingU founders Sadia Sisay and Sumana Mukhopadhyay won the Start-Up Business of the Year award and the Entrepeneur of the Year award, which was voted for by the judges.

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On winning the award, Sadia Sisay told Lingerie Insight said: “It was phenomenal to not only get the business start up award of the year, but to then get business of the year, that was not even thought of. We never even dreamt of it. Doing this for our community has been so, so fantastic.

Pink Ribbon Lingerie founder Camille Johnson, a finalist in the Social Enterprise Business of the Year category, also had cause for celebration after she won the judge selected Hidden Gem Award, sponsored by RBS.

After receiving her trophy, she told Lingerie Insight: “I’m very shocked and surprised, and happy. I didn’t think I was going to win my category, because my category was so strong in the social enterprise business, so I thought it would be a great time to network and meet like minded people.

“So, to win was a surprise. It was not even like you are nominated. Just being identified as a ‘hidden gem’ is amazing.”



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